Stick to the basics and you will win. Forget them and you will lose.
The secret sauce of business success is that there is no secret. In fact, you know the secrets already but they just got lost along the way.
What is missing from your business or career is the perfect execution of your basics. Everyone complains about their need for MORE. More marketing, efficiency, growth and service. We are grasping for quick fixes as the economy weakens. Tackling it all is overwhelming so it is easy to do nothing, feel stuck or get lost playing catch up with your competitors.
THAT STOPS HERE.
More than ever, people want businesses that do all the little things perfectly. And every business has the ability to do make that happen. So there is no excuse except choosing not to focus on them. If you look around at the businesses you love and trust you will find that delivering the basics every time is exactly what they are doing.
At first glance, the basics may not seem sexy, but they are the foundation of businesses that survive tough times and thrive over the long haul. Too me, there is nothing more important. Fancy moves and uncontrolled growth makes for a big flash and then a drop. So the choice is yours. Do you want to endure and thrive forever or make a big splash and disappear? Are you ready to go back to the basics? Do you want to be loved by your customers? Do you want to a business or career that is rock solid?
"We get in trouble when we forget the basics.
We get out of trouble when we remember the basics.
We stay out of trouble when we become perpetually "insane" about the basics." - Tom Peters
About Howard Mann:
Howard Mann is the president of The Business Brickyard (TBB), a leading strategy, design, and communications consultancy based in New York. Mann is also a founder of Sideshow Digital, an award-winning interactive agency. Prior to founding TBB in 2001, Mann was the president of a premier international logistics company with six U.S. offices and a network of over 35 agents worldwide. His highly practical lessons have been learned in the trenches while turning around, building, and selling businesses.
He is obsessed with reconnecting businesses with the forgotten power of business basics. He has learned, through success and failure that the poor delivery of the basics are what makes people so cynical about organizations today and the lack of control businesses people feel every day. His purpose is to change that. Through case studies and life experiences in good times and bad he has learned that the basics are the classics that allow business to thrive in any environment. His talks inspire audiences to take control of their businesses, find their unique purpose and leaves each audience member with specific actions that allow them to put the concepts into use that same day.
His highly diverse career experience has had him working with clients that include Rolls Royce, GE, Michelin, Beck's, Applebee's, Fox Searchlight, Pirelli tire and many remarkable start up companies. His book, Your Business Brickyard, provides a game plan for reconnecting to the purpose and business basics that are lost as businesses mature.
Learn more about hiring Howard to speak at your next event here or send an email by clicking here.