The Business Brickyard

The personal Blog of Howard Mann. Author, Speaker & Entrepreneur. - January 7th, 2009
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We get in trouble when we forget the basics. We get out of trouble when we remember the basics. We stay out of trouble when we become perpetually "insane" about the basics.

Tom Peters from this great blog post
25
Jul
08

What If The Sales Process Was Fun For Everyone?

Almost every business I have come across sells in a similar way. Call, meeting, live presentation, written proposal, negotiate and pray.

It's a tedious and painful process

I am certainly guilty of trying to follow the same path.  Boy does
it suck.  If it sucks for one to do, how much must it suck for the
person on the receiving end?

If your sales strategy focuses on persistence to grind the
prospect into submission...you can't complain when your clients act
like a captured populace.

What if every interaction with a prospect was a good experience for
both of you? What if you had fun creating and delivering them? What
would that look, feel and sound like?

Now....

What would your first meeting be like?
How fascinating a read would your bid response be?
What would your proposal look like?
What kind of live presentation would you give?

I am not talking about what your PR or Marketing company tells you
it should look, read or sound like. What would be fun for you to
prepare and present?