The Business Brickyard

The personal Blog of Howard Mann. Author, Speaker & Entrepreneur. - January 7th, 2009

We have a strategic plan. It's called doing things.

Herb Kelleher founder and former Chairman and CEO of Southwest Airlines.

10
Nov
08

Hello?

(Actual a mash up of marketing copy from the various US cellular carriers)

Find a ring tone that gets noticed—or one that's discreet. Select a screensaver with some pizzazz. Or even customize with your own photos. Send and receive photos, video, and voice messages from your phone. Bring Web sites, e-mail, messaging, downloads, and more to your wireless phone. Action, arcade, sports, casino—we've got the game for you. With full-color animation and robust sound effects, each game delivers fun. Expense Tracker, Mileage Tracker, Tele Atlas Traffic, and My-Cast® Weather, your wireless phone becomes a personal assistant, a researcher, a problem solver, a productivity manager, and more. Watch live TV on the go with full motion video. Interesting things happen when you least expect them. Now you can capture these unexpected moments with 15–second video clips that you can see and hear! Reflect your interests with thousands of pictures of your favorite TV characters, sports teams, celebrities, urban artwork, and more. Get the genuine article. With these short clips of actual artist recordings, it's like your favorite artists are announcing your calls! Why settle for the expected? You can choose from sound effects, celebrity voices, and more so you and your friends can enjoy a wireless phone that talks—or quacks Did you know your phone is a mobile arcade? Your world doesn't stop when you're out in it. So use the mobile Web to stay on top of the things that matter to you—news, weather, sports, and more from leading provides like CNN and ESPN.

Here is my problem: My cell phone cuts off in the middle of calls.. all the time.

I bought the phone so I make and receive phone calls. When the calls drop out you add stress to me, your paying customer. If you are selling a phone that cannot do that first basic, please stop all the rest until you do.

This is something that's baffled me for a while. Cell (or mobile as we like to say) calls in Europe quite consistently reliable enough for it to have dropped off any marketing material, nobody talks about coverage or reliability anymore. That's over multiple countries, with different regulations, etc... It works well enough not to ever be a topic of conversation.

When I cross the Atlantic, calls start to drop regularly even in urban areas. I can however get cheap broadband mobile internet access in the middle of a forest in Maine. Go figure.

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