When it comes to marketing and messaging, why do we equate complicated with clever? All too often, taglines and communication messages have been analyzed and tinkered with so much that they could not possible be understood in the mere seconds when...
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Simple Is Clever
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All Gas…No Brakes
Two of my favorite sayings: "Big hat, big boots... No cattle" and the similar... "All smoke...No roast" It occurs to me that too many businesses suffer from my own variation: "All Gas... No brakes" The hurry to reach what realistically should be t...
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Purpose Worksheet
Many thanks to all that attended my Executive Session at the CUNA 1 World Conference in Las Vegas earlier this week (and for getting up so early to do it). As promised, below is a link to download extra copies of the worksheet we used during the w...
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An Uncommon Interview by A Smart Bear
Jason Cohen was kind enough to ask if I wanted to take part in his smart "Uncommon Interview" series for his blog. He asked great questions and I hope my answers did them justice. Please stop by his site and read the interview. I hope it helps spa...
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Believe. Innovate. Be Unique.
This was the first post I ever wrote for this blog back in 2005. Given all that is going on in the economy and in your business world I thought it was appropriate to publish it again. Now is the time to challenge your thinking, embrace a different...
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It’s All Unimportant Until It’s You
I met with a client a few weeks ago and got into a debate about what it was like to be a client of their firm. As I kept banging my head up against their story... I persuaded them to humor me and try something new.... I asked the President of the ...