“That won’t work in our industry”
The biggest road block to breaking free from the gravity of past habits (yours AND your competitors) is to conclude that any new idea won’t work without running through a quick gauntlet.
Simply exhaust a discussion on ways an audacious idea COULD work… Then toss it aside if it really can’t.
Try that for 30 minutes once a week with your team and see what ideas make it through.
85% of all businesses are the same. The sooner everyone realizes that fact, the faster they will see that many great strategies/ideas will work in any industry. What may be standard practice in a different industry will be pure innovation in yours.