ALL First Impressions Count

The always great 37Signals Blog points to an interview with John Gruber.?? In it, Mr. Gruber mentions the importance that Steve Jobs(Mac) places on the first start up experience a user has with their operating system:

In particular…

Your first-run experience ??? the experience you encounter the first time you boot the machine after taking it out of the box ??? therefore constitutes about one-thousandth of your entire experience with the machine. I think that???s the sort of logic that has driven most companies not to put that much effort into designing the first-run UI ??? it???s only going to happen once, and if it isn???t smooth, so what?

Whereas I think Jobs looks at the first-run experience and thinks, it may only be one-thousandth of a user???s overall experience with the machine, but it???s the most important one-thousandth, because it???s the first one-thousandth, and it sets their expectations and initial impression.

Exactly!?? It is also exactly true for:

The way your company answers the phone
The way your invoices look
The quality of your business card
The way you (and your team) dress when visiting a client or prospect
The first impression of your web site
Your office reception area
Etc, etc, etc….

Like it or not.. fair or not…correct or not..?? All first impressions matter. You make them about everything and so do your clients.?? Malcolm Gladwell sold boatloads of his book “Blink” trying to convince you of it.

Simple? Obvious?

I don’t think so. Too many first impressions remain extraordinarily poor.

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