Booz & Co. is out with their annual study on the top R&D spenders and it shows why innovative companies consistently outperform their peers.
You can download the study here:
An excerpt – The three types of organizations that consistently excel:
Need Seekers actively and directly engage current and potential customers to shape new products and services based on superior end-user understanding, and strive to be the first to market with those new offerings.
Market Readers watch their customers and com- petitors carefully, focusing largely on creating value through incremental change and by capitalizing on proven market trends.
Technology Drivers follow the direction suggested by their technological capabilities, leveraging their in- vestment in research and development to drive both breakthrough innovation and incremental change, often seeking to solve the unarticulated needs of their customers via new technology.