Ralph Lauren 4D Light Show

To celebrate its 10th year of e-commerce success, Ralph Lauren is launching a 4D light show at their flagship stores in London and New York. All produced by Netherlands based projection wizards, NuFormer. Here is a behind the scenes video of how it was produced. (via mashable). 

And here are some more videos of their work. 

Lesson: Attention and wonder comes from doing what others will not try.

Update: Here is the footage of the actual Ralph Lauren show on November 20, 2010

[vimeo 16722030 w=500 h=275]

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