
The journey of owning your business should be just as fun and exciting as the end game.
I believe in companies where only the really strong, really potent ideas are ever allowed to take root and become the deliverables.
Getting there requires four key elements – Truth, creativity and power. Truth to get at the core strength of your business, creativity that leverages the power of that truth to spawn ideas that are able to survive environments and pressure that would utterly MURDER the trendy-idea-creative crap most Idea People would come up with. Only then can the ideas handle the heavy lifting and become your POWER!
I believe every business has a unique value... I help their owners uncover that uniqueness then execute a plan to make it real to their clients and prospects....
You have to want to be great! You have to want to be different. Don't just say it (and bemoan your competitors). To borrow a line from Apple..and make it more real....
Don't think different... BE DIFFERENT!
My work breathes the soul back into a business, its owner and his team. Real businesses are a great and noble thing that are spoiled by the fantasy that years of stress, pain and uncertainty will be all worth it if we just (fill in your fantasy exit strategy here). At its core, your business helps those that work alongside of you buy a home, raise kids and share a life with a loved one and a spouse. Business owners that "get" this core purpose work hard to make that happen for other people (and themselves).
Not every business can say they make a difference with their product or service... It's just what they do. They CAN choose how they do it AND how they protect their ability to keep doing it so the business can keep its promise to its 'family'
That's power.
I always begin by helping you connect to the truths about your business. You know, the real stuff under the marketing jargon and brochure speak. My passion permeates my clients businesses... typical coaches, consultants, creative people don't make a lasting and sustainable impact on a business if they don't connect the solution to the people that deliver the service.
Yeah, yeah... everyone has ideas. Perhaps. It's making connections between diverse problems and industries that make fresh ideas work in the real world. It's staying calm and being persistent that a better answer always exists to even the toughest problems.
"That just won't work...we don't need to try" or "You can't do that... I just know" enrages us.
Ideas... Implemented. Persistence. Getting it right. Doing what's right. For the purpose of what it means to own a business. Ideas that defeat what is truly holding you back..shatter old habits forever.
Brickyard Partners is an Audacious idea company for business owners that still believe (yes..I said it..believe) there is a purpose to fight like hell for. For those that have that feeling in their stomach on their morning commute …. “if only, if only…… There is no time for creativity. Too much else to do and I am the only one to do it.” The weight of the business is blocking your ability to focus on new ideas. We engage to help you create a plan to tackle the issues that are holding you back which creates the room for the excitement and passion of owning your business to return.
We focus on entrepreneurial businesses that have been around for at least 5 years. It’s a real business (No managing burn rates and focusing on your next round of financing. That is not entrepreneurship to us) with some scale and some “baggage.” They are large enough so that most of your time and energy is focused on just keeping the status quo or just incremental growth. The passion and fire has been replaced with a routine. We help you THINK BIGGER. The first step starts with THE TRUTH. Whatever the truth is...good or bad...provides us a place to start to solve problems and create strategies that will last. Ironically, you will find that the truths we help you unearth are superior to the marketing jargon you find so hard to sustain.... In fact, more than enough to build on. So… Find your Truths. Believe. create. Then fight like hell.
"You can't change the world if it kills you first."
Truth, Creativity and Power.
"Only the strong ideas survive."
Are you ready to THINK BIGGER? Let’s share some thoughts.